I guess in Massachusetts if you’re wealthy enough to own a BMW M5 and you’re feeling artsy, apparently it’s cool to just make your own license plate out of cardboard stock and crayola markers. While you’re at it you also get to play with the proportions too and tweak the font, really making it your own. Honestly I’ve seen a normal Masschusetts plate and it looks embarrasing, particularly when bolted to the bumper of a high-line automobile. This gentleman isn’t afraid to take on the establishment and say “Hey, someone else may have already taken ISUN, but rules be damned, I’m the one who should really have it”.